Leadership
We're proud of it: we just don't have a B-team.
If we take a project on, it's because we know it warrants experienced professionals bringing their best ideas and cutting-edge skills to the table. Piehead's team represents a diverse talent pool of wide-ranging skills, with recruits from national agencies, creatives who have produced exemplary work for Fortune 100 brands, techies who speak at national events, and more.
Mark W. Troy
President & Founder
Mark oversees Piehead's strategic direction, business development, and operations to ensure efficiency, quality, service, and effective management of resources.
With nearly two decades spent as an entrepreneur and strategic business developer, Mark is well known in the business community for his exceptional ability to cultivate growth and motivate teams. Prior to Piehead, he was Founder and CEO of Flywire, an Internet strategy and development firm. His extensive corporate background includes successful relationships with Cendant, Comcast, PBS, Disney, Jarden, and Thomson. Mark is also a founding member of OnPlane, parent company for the PAL®, which Piehead developed to allow users to easily consume content integrated with their social networks.
Phyllis Ford
User Experience Director
Phyllis represents the needs and limitations of the audience throughout a project, determining the best approach to creating a satisfying interactive experience.
With over 20 years of experience, Phyllis has extensive experience in visual technology and implementation, providing clients with expert web strategies and developing interactive architectures based on sound usability studies. She helps clients achieve their communications objectives by ensuring that information is presented in a clear, organized structure. She has designed the strategies and architectures of informational, transactional, and marketing interactive experiences for top brands in the financial, retail, media, and healthcare industries.
Cassandra Moore, PhD
Director of User Experience Strategy
Cassandra brings her talent for creating the architecture and interaction models that optimize user experiences online.
With over a decade of experience in information architecture, user-centered design and usability evaluation, Cassandra is a true master at understanding how web audiences act, react and consume information. She began her career in information architecture at Microsoft, where she designed and tested new functionality for Microsoft Office, and has since led teams with deliverables to pharmaceutical, finance and eCommerce. Cassandra conducts user research, constructs taxonomies and designs navigation to create browser-based as well as traditional desktop applications that are built for the way people think and learn.
Jeremy Clough
Creative Director
Jeremy ensures delivery of well-designed, purposeful, and highly functional design across all mediums and platforms.
With a diverse background in web development and multi-media production that began with years spent as a successful artist, Jeremy co-founded Hatchling Studios, an award-winning, interactive media agency. He has worked with an array of clients including Arnold, BBDO, Charmin, Comcast, Reebok, and Microsoft. With an inherent proficiency for illustration, Jeremy also lent his talents to NEIP, where he excelled in the Lead Designer and Production roles that began his digital creative career and culminated in his current successes.
Jay Baldwin
Technical Team Lead
Jay oversees the construction of complex applications, custom third-party platforms, and scalable technology solutions specific to Piehead clients.
He brings over a decade of software engineering, web development, end-to-end testing and implementation expertise to Piehead's technological capabilities. Over the course of his career Jay has worked for several agencies and software companies allowing him to bring the methodologies of a traditional software company into the fast-paced agency environment. Jay's combination of knowledge and expertise in leading the development of software applications provides Piehead's technical team the ability and know-how to take their applications to a level far beyond most traditional agencies.
Ian Muir
Lead Solutions Architect
Ian guides Piehead's technology direction, discovering and researching advanced new technologies and tools to deliver cutting-edge digital experiences.
A self-proclaimed über geek, Ian has experience across a wide variety technologies from the desktop to the web and on to the cloud. He was one of the first graduates of the University of Maine's New Media Program and has developed innovative solutions for companies ranging from small mom and pop stores to tech industry giants, including Microsoft and Comcast. Ian is an organizer and frequent speaker at New England tech events and was recognized as a member of the NH Union Leader's "40 under 40 class of 2012."
Jeff Seligman
Chief Financial Officer
Jeff oversees all financial matters by leading business planning, accounting and budgeting initiatives and internal operations.
He has over 25 years of experience with leading high tech companies. He served as CFO and VP of Operations at Think Outside, Inc., and led Finance and Operations for the Industry Solutions Division at Compaq. He has held leadership positions with Digital Equipment Corporation, Cambridge Memories and Honeywell Information Systems. He has negotiated strategic agreements, built off shore vendor bases and led organizations including HR, Customer Support, and Supply Chain Operations.
Cody Barbierri
Social Media Manager
Cody oversees, suggests and implements social strategy solutions that drive customer engagement.
Cody is adept at matching social strategies to business goals mindful of consumer behaviors so companies can gain market share with measureable and repeatable results.
Cody is a seasoned social and digital media practitioner with public relations expertise. His experience includes public relations roles at Weber Shandwick, Racepoint Group and Version 2.0 Communications. Cody is an active contributor to VentureBeat, a top business and innovation blog, where he spotlights social media, technology and new media startups.
