2010 May

The SMB17 invite said that 2010 is the year of brand engagement. Well, the actual event was a morning of audience engagement.

In a $35 billion market, it’s good to see an old guard brand adapting to a digital marketplace in a (excuse the pun) timely fashion. Which brand is next?

For brands, the question becomes how to become more social with consumers? Brands are figuring it out.

More and more people, especially teenagers, are spending an increasing amount of time online while on the go. Add in Facebook posts, tweets and IMs, and that’s a lot of LOLs. So how can you keep people from saying WTF when they hit your website on their iPhone or other phone?