The Death of MIX and the Future of Microsoft on the Web

Friday, December 30th, 2011 at 11:51 am

After close to a year of waiting for news and updates regarding the Microsoft MIX 2012 conference, it’s become clear to me that the event will not happen this year. While this might not seem like a big deal, it says a lot about Microsoft’s direction when it comes to web and mobile development. MIX was Microsoft’s only event dedicated to web and mobile development, as well as the only major event that brought Microsoft technology together with designers and UX professionals. Is the likely cancellation of MIX 2012 a sign that Microsoft is giving up in the web and mobile spaces?

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Wham Bam, Happy Holiday Slam!

Friday, December 23rd, 2011 at 8:55 am

Admit it. Since Black Friday you’ve been waiting to take your aggression out on the long lines, traffic jams and cellophane wrapped deliveries.

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Wanna play? The benefits to brand gamification

Monday, December 19th, 2011 at 9:30 am

Who doesn’t like a good video game? Earning points, getting badges and seeing our names on the leaderboard stimulates our desire to play more and get better. Will the same tactics work to engage users with your brand?

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How do you like them apples?

Monday, December 12th, 2011 at 11:43 am

Statistics can be a marketers best friend. When it comes to social media, nothing can be more true. So, in an effort to help our audience out, we are sharing some great numbers – perfect for all your PowerPoint presentations.

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Will brands ditch the Facebook like for subscribe?

Wednesday, December 7th, 2011 at 11:39 am

The Facebook “like” button has without a doubt been a huge success. Brands around the world have implemented the button on everything from their website to individual online products. However, there may be a new favorite in town for brands.

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