In The News

Unless you live under a rock (see Geico commercial for reference), you’ve probably heard something about how Facebook has given it’s profile and brand pages a serious facelift. The new “Timeline” format, which is now rolled out to everyone, whether you like it or not, comes with a host of new features, functions and visual layouts.

For those of us fortunate enough to have visited any of the Walt Disney Theme Parks, we understand why they are the happiest places on earth for kids. As generations of park-goes have come and gone, so have generations of technology and means of engagement.

The hype around SXSW each year is impressive to say the least. Having been a person who hadn’t gone before, I had painted a mental picture of mind blowing sessions, countless conversations with high level executives and social parties where everyone seemed to be checking-in or sharing a photo via their smartphones.

I had the opportunity to site on a fantastic panel yesterday at the Inbound Marketing Summit in NYC. Our main objective for the panel was to talk about how brands can focus on social channels, like Facebook and Twitter, to drive customer engagement and loyalty.

I had the pleasure of speaking with Tyler and Alan on their weekly show Marketing Science on The Pulse Network.