Online Strategy

Enter title here

Thursday, May 10th, 2012 at 8:27 am

Anyone who creates content knows that giving your masterpiece a title is probably one of the hardest parts in the process, but also the most important.

read more

The social media KISS

Wednesday, May 2nd, 2012 at 8:00 am

No, this isn’t a post about some new romantic movie that involves two Twitter accounts that fall madly in love. Actually, this post is about what the acronym “K.I.S.S.” and what it means when it comes to your social media efforts: Keep It Simple Stupid.

read more

Facebook has changed and here is how

Wednesday, April 18th, 2012 at 11:22 am

Unless you live under a rock (see Geico commercial for reference), you’ve probably heard something about how Facebook has given it’s profile and brand pages a serious facelift. The new “Timeline” format, which is now rolled out to everyone, whether you like it or not, comes with a host of new features, functions and visual layouts.

read more

Brands struggle to engage at SXSW

Wednesday, March 14th, 2012 at 9:03 am

The hype around SXSW each year is impressive to say the least. Having been a person who hadn’t gone before, I had painted a mental picture of mind blowing sessions, countless conversations with high level executives and social parties where everyone seemed to be checking-in or sharing a photo via their smartphones.

read more

What’s your mobile marketing strategy?

Wednesday, March 7th, 2012 at 8:39 am

According to the market analysis firm Canalys, nearly 500 million smartphones were shipped worldwide in 2011, compared to (only!) 415 million PCs. The predictions for smartphone sales in 2012 are even higher.

read more