Online Strategy

Did Google Just Kill Search Engine Optimization?

Thursday, August 22nd, 2013 at 5:27 pm

Steve is Senior Web Developer at Piehead.  SEOs and PR firms take note: Google will penalize your clients if you syndicate press releases that link back to the client website. They have finally confirmed they are out to penalize websites that “link back” with over-optimized anchor text and content syndication. [1] Over the last 2-3 [...]

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The Financial Side of a Digital Engagement Agency

Friday, April 12th, 2013 at 4:32 pm

Bob is the Controller at Piehead Those who come to work every day in a digital engagement agency environment are often drawn to the variety of the work: a wide range of customers, projects, and issues, all of which come and go with great regularity.  Add to that a plethora of tools, techniques, and technologies that [...]

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The Importance of Brand Stories

Wednesday, January 23rd, 2013 at 2:58 pm

Marissa Dupont is a Client Engagement Team Member at Piehead. All successful brands have a story to tell. From the logo, to the website, to your business cards, each piece of marketing needs to contribute to that story. The stronger the story, the better the customer connects to it, and the more likely they are [...]

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Co-branding Christmas

Tuesday, December 18th, 2012 at 4:47 pm

Co-branding, the art of two brands joining forces to sell products, often makes for some odd pairings, which certainly get a lot of attention. The holiday season is prime time for mixing your brand with the most highly marketed brand of them all: Christmas.

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3 Tips for Utilizing Loyalty Programs to Increase Profits

Wednesday, December 12th, 2012 at 1:49 pm

Loyalty programs can increase revenue and exposure for your business. They can also represent a stream of negative cash flow when used improperly. Learn how to optimize your loyalty program to make the most of your time and expense.

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