Online Strategy

Growing your organization or business with the help of social media requires informed strategic thinking and time. The more informed and strategic the approach, the less time it should take to get traction in the online social universe. The quest to increase Friends, Likes, Followers, and Connections, to build a community, is one leg of a 4-legged stool. The second leg is page interaction with those friends. The third leg is the viral sharing of your messages and the fourth is conversion – your social media followers doing business with you. These desired results are far more likely to happen if you adhere to a few sociological principles.

I had the pleasure of speaking with Tyler and Alan on their weekly show Marketing Science on The Pulse Network.

Flash or HTML5 are at the center of a major debate. Long-standing Flash, the prominent rich media format for years, has been second-guessed in favor of HTML5, a series of standards that may be most ideal for iOS, Android, and mobile as a whole. We’ve compared the two approaches, and compiled an infographic outlining the pros and cons of each

Statistics can be a marketers best friend. When it comes to social media, nothing can be more true. So, in an effort to help our audience out, we are sharing some great numbers – perfect for all your PowerPoint presentations.

The Facebook “like” button has without a doubt been a huge success. Brands around the world have implemented the button on everything from their website to individual online products. However, there may be a new favorite in town for brands.