Online Strategy

Rumors have been flying around the much-anticipated release of The Hobbit: An Unexpected Journey. Now recently announced as an exciting trilogy, the three highly anticipated films will have fans sitting at the edge of their seats just like they did with The Lord of the Rings trilogy. Adding to the anticipation, Warner Bros. Consumer Products and Piehead have just announced The Treasures of Middle-earth Design Contest.

A good Facebook app can help a brand generate a significant amount of awareness. Now, there’s a lot that goes into coming up with a good app idea, including audience research, analysis and testing. However, there are several that seem to be timeless and drive decent results continuously.

You want to know why it’s so important to communicate with customers on social media channels like Facebook and Twitter? Well, if you don’t, your competitors will.

Here’s a fun and creative way to use Twitter. NASA has given its new Mars Rover its very own Twitter handle, which currently has more than half a million followers. The fun part is that the Rover is tweeting just in the first person, though obviously a machine.

HISTORY has done it, again. This time with the launch of a Facebook app for the new season of Top Gear – dubbed Tune up for Top Gear.