Our Skills

Admit it. Since Black Friday you’ve been waiting to take your aggression out on the long lines, traffic jams and cellophane wrapped deliveries.

In 1966, Walter Mischel, a social psychologist then at Stanford University, conducted the now famous marshmallow study. Individual preschoolers were taken into a room with just a desk, a chair and a tray of snacks including marshmallows, cookies and pretzels. They were told they could have one treat immediately, or, if they could wait while the experimenter went out of the room for a few minutes, they could have two treats when he returned. Most of the children could hold out for three minutes or less and some ate the treat immediately. But about a third of the children were able to wait for up to fifteen minutes in order to receive the double treat. These children were able to distract themselves by playing under the table or even hiding their eyes. By directing their attention away from the treat they were able to exercise the self-control necessary to delay gratification.

Here at Piehead, we felt compelled to take pieces of our 8 favorite scary movies and put together our own version – “Butcher Knife Massacre.” Of course, we added our own little interactive twist. Muhahaha (Evil laugh).

I’d say a “like” isn’t worth much at all, yet companies strive to amass millions of them on Facebook every day. It’s no surprise Facebook changed its users connection with brands from being a “fan” to a “like.” Obviously, more people like stuff than would call themselves a fan.

Hubspot’s chief marketer Mike Volpe posted on the company’s blog today “Why 1/3 of Marketers Are Not Happy With Their Website Design [New Data]” and we felt compelled to follow up with some additional insights as this is a great opportunity to talk about how important requirements and success criteria are for any web effort.