Thought Leadership

Growing your organization or business with the help of social media requires informed strategic thinking and time. The more informed and strategic the approach, the less time it should take to get traction in the online social universe. The quest to increase Friends, Likes, Followers, and Connections, to build a community, is one leg of a 4-legged stool. The second leg is page interaction with those friends. The third leg is the viral sharing of your messages and the fourth is conversion – your social media followers doing business with you. These desired results are far more likely to happen if you adhere to a few sociological principles.

I had the pleasure of speaking with Tyler and Alan on their weekly show Marketing Science on The Pulse Network.

Did you know the U.S. Senate recognizes January 28th as National Data Privacy Day in the United States?

Flash or HTML5 are at the center of a major debate. Long-standing Flash, the prominent rich media format for years, has been second-guessed in favor of HTML5, a series of standards that may be most ideal for iOS, Android, and mobile as a whole. We’ve compared the two approaches, and compiled an infographic outlining the pros and cons of each

Have you resisted posting something to Facebook in fear that your Dad might complain? Do you frantically un-tag yourself in photos your old college friends post to make sure Grandma doesn’t see you in a toga? As the average age of Facebook users starts to rise, these activities are becoming more common among many members of Facebook’s core user base. The initial crowd that fled MySpace to poke their college friends on The Facebook is starting to change their habits.