Thought Leadership

Anyone who creates content knows that giving your masterpiece a title is probably one of the hardest parts in the process, but also the most important.

No, this isn’t a post about some new romantic movie that involves two Twitter accounts that fall madly in love. Actually, this post is about what the acronym “K.I.S.S.” and what it means when it comes to your social media efforts: Keep It Simple Stupid.

Many famed columnists, pundits and commentators have made brilliant careers of using anecdotes to draw insights and conclusions and even predict the future.

Unless you live under a rock (see Geico commercial for reference), you’ve probably heard something about how Facebook has given it’s profile and brand pages a serious facelift. The new “Timeline” format, which is now rolled out to everyone, whether you like it or not, comes with a host of new features, functions and visual layouts.

Last week I attended the Information Architecture Summit in New Orleans (oh yeah!) and talked about the Cross-Channel Experience with 700 of my closest peeps.