Thought Leadership

A good Facebook app can help a brand generate a significant amount of awareness. Now, there’s a lot that goes into coming up with a good app idea, including audience research, analysis and testing. However, there are several that seem to be timeless and drive decent results continuously.

You want to know why it’s so important to communicate with customers on social media channels like Facebook and Twitter? Well, if you don’t, your competitors will.

Here’s a fun and creative way to use Twitter. NASA has given its new Mars Rover its very own Twitter handle, which currently has more than half a million followers. The fun part is that the Rover is tweeting just in the first person, though obviously a machine.

To say Facebook has made some changes over the last 6 months would be an understatement. The company has completely turned its network upside down, especially for brands.

Steve Ballmer has been a polarizing figure in the tech industry for quite a while. Tech savvy folks frequently use him as an example of an old school CEO who just doesn’t get it, while most business folks point out that Microsoft is still bringing in big money despite a rough economy and massive competition.