showtime

 

CHALLENGE

Expanding an Entertainment Platform with Innovative Social Gaming


Without the traditional media opportunities of non-subscription television, Showtime needed to innovate to engage their audiences before and after the show. 

We helped them boost both ratings and conversion.

RESULTS

A Social Destination & a Powerful Marketing Tool

We leveraged excitement around the award-winning series, Homeland, to build a compelling social expierence that attracted users to the spy game to earn clearance badges that they could promote and share. Through cross-branding with various cable network providers, we were able to both promote the series and the different cable services that delivered it. 

Au Bon Pain

Comcast Security

Roblox

Cooking Channel

Showtime

Baileys

Mentor

Community® Coffee

Cybex