Creating an Interactive Experience for the World’s Top Cooking Network
Due to the ever-growing popularity of cooking shows, the Cooking Channel has recently been able to air an unprecedented variety of programs, tailoring each show to an increasingly focused niche. Unfortunately, most foodies were not aware of their many culinary watching options.
We helped them connect with their audience’s passion and spread their message.
A New Way to Interact with Cooking Content
We discovered the recipe for success was an interactive game blending people's passion for food with a fun and predictive personality quiz. By evaluating and determining players personalities, we were able to both show them their range of viewing options and match them with their ideal cooking destination. The results were a real crowd pleaser, measurably driving traffic and significantly increasing engagement.