Confusion on the Field
For over 45 years, Cybex International has been a leading manufacturer of premium exercise equipment. With an unparalleled foundation in exercise science, they can honestly claim to build the most effective exercise equipment in the world. Unfortunately, when they came to us in 2013, their message was lost amidst the “bells and whistles” claims of the competition. We needed to bring the conversation back to what mattered most to their customers — real results and exceptionally effective exercise equipment.
We brought the Cybex story to life through videos, microsites, websites, email campaigns, landing pages, direct and print campaigns, banners, brochures, sell sheets, sales presentations, press releases, and interactive tools. Complete integration. We launched three new products, were shortly contracted as their new agency of record, and were tasked with a complete rebranding of the company.