Expanding an Entertainment Platform with Innovative Social Gaming
Without the traditional media opportunities of non-subscription television, Showtime needed to innovate to engage their audiences before and after the show.
We helped them boost both ratings and conversion.
A Social Destination & a Powerful Marketing Tool
We leveraged excitement around the award-winning series, Homeland, to build a compelling social expierence that attracted users to the spy game to earn clearance badges that they could promote and share. Through cross-branding with various cable network providers, we were able to both promote the series and the different cable services that delivered it.