Comcast wanted to engage their ever-growing Hispanic consumer base. They needed to maintain the information and navigation of Comcast.com and assimilate the website for an entirely new culture.

With a longstanding partnership and pattern of success, they knew Piehead was the company to get it done.

Growing your organization or business with the help of social media requires informed strategic thinking and time. The more informed and strategic the approach, the less time it should take to get traction in the online social universe. The quest to increase Friends, Likes, Followers, and Connections, to build a community, is one leg of a 4-legged stool. The second leg is page interaction with those friends. The third leg is the viral sharing of your messages and the fourth is conversion – your social media followers doing business with you. These desired results are far more likely to happen if you adhere to a few sociological principles.

I had the pleasure of speaking with Tyler and Alan on their weekly show Marketing Science on The Pulse Network.